MindsLeap hosted its AI-Driven Marketing Growth Workshop in Shanghai on December 18, 2025. Centered on the idea of building a marketing team that never sleeps, the workshop brought together experienced marketing technology practitioners and business decision-makers for a day of strategy, hands-on practice, and resource connection.
Rather than presenting AI marketing as a distant concept, the event focused on practical implementation: how companies can use AI tools, workflows, and content systems to improve marketing efficiency and create measurable business value.
Two Practical Mentors: From Strategy to Tools
The workshop featured two instructors with deep experience in marketing technology and AI adoption.
Willy Yang, founder of Weiling Technology and a veteran of China’s digital marketing industry, shared how AI is changing the way marketing teams are organized and operated. His core message was clear: future marketing competition will not be about headcount, but about the efficiency of AI-powered workflows.
Xing Tao, founder of AIPGPT and a former practitioner at major technology and media companies, led hands-on sessions on digital humans, content generation tools, and applied AI marketing systems.
Together, the two mentors helped participants connect strategic thinking with tool-level execution.
Hands-On Practice: Building AI Marketing Videos On Site
The workshop emphasized “bring a problem, leave with a solution.” During the practical session, participants worked in groups to build AI-powered marketing video prototypes for their own companies.
They moved through the full production process, from script generation and digital human presentation to video rendering. For many participants, this was the first time AI marketing moved from an abstract idea to something they could create and evaluate directly.
Several entrepreneurs noted that the hands-on format changed their perception of AI adoption. The barrier felt lower, and the efficiency gains felt more concrete.
Company Visit: Seeing AI Marketing in Action
Participants also visited Weiling Technology to observe how a marketing technology company applies AI in real business workflows.
From customer profile analysis to marketing automation processes, the visit gave entrepreneurs practical reference points for how AI can be integrated into sales and marketing operations.
Resource Matching Dinner
The day concluded with a networking dinner designed for resource matching. Entrepreneurs, marketing leaders, and technology providers exchanged ideas in a more informal setting, with several participants identifying potential collaboration opportunities.
For MindsLeap, this combination of learning and connection reflects the core value of the Founders AI Club: helping entrepreneurs build capability while also connecting with high-quality peers.
What Participants Took Away
By the end of the workshop, participants left with:
- A practical AI marketing toolkit covering digital humans, content generators, and optimization tools
- An initial AI marketing video framework tailored to their own businesses
- A network of entrepreneurs and practitioners exploring AI-powered marketing transformation
About MindsLeap
MindsLeap is the China partner of Founders Space, a leading Silicon Valley incubator. We bring global AI trends and practical business scenarios together through founder communities, hands-on workshops, innovation study tours, and executive programs. MindsLeap helps entrepreneurs turn AI from a concept into operational capability and measurable growth.
This article was translated and adapted from the Chinese original with AI assistance.